Jul 15, 2025
More than just a label, company names reveal something fundamental about an organization’s purpose and values. Amazon evokes the vastness and diversity of the world's largest river. Salesforce captures the transformation of selling from an individual effort to a collaborative system. Microsoft combines ‘microcomputer’ with ‘software’ to signal its vision of the future.
In life sciences, precision and trust are paramount. They are at the core of every decision, especially when it comes to getting medicines to patients faster. We wanted a name that reflected just that, both our approach and our commitment to the industry as a whole.
During one of our founding conversations, Chris Ceppi, co-founder and Chief Operating Officer, asked a simple, yet profound, question: "Don’t we want to be peers to our customers when we work together?"
‘Peer’ resonated immediately - and it stuck.
In scientific communities, peer review represents the gold standard of quality and reliability. When research is peer-reviewed, it carries the implicit understanding that it has been thoroughly vetted by qualified equals who share a commitment to excellence and truth.
Similarly, in our day-to-day interactions and most cherished relationships, to be someone's peer is to stand as their equal - not above nor below, but alongside them. It represents mutual respect, collaborative potential, and shared responsibility.
Peer AI is built on this foundation of trust and innovation. Our aim isn’t to replace human expertise in creating clinical and regulatory documentation, but to amplify it. To be a collaborative, force multiplier for the industry. A trusted partner. A peer.
The ‘AI’ in our name acknowledges the technology powering our solutions. ‘Peer’ defines our relationship with those who use it. Together, they form our promise: advanced technology that serves as the industry’s equal partner in navigating the complex world of life sciences documentation.
Through every feature we develop, every interaction we design, and every service we offer, we ask:
Does this fulfill our promise to be a true peer to our customers, enhancing their capabilities while respecting their expertise?
Names endure. As do relationships between peers. That's what we are building.
